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If you’ve heard it once, you’ve heard it a million times. The big money is in online list building. List building is one of the most effective ways to generate online home based business success. You can’t afford to ignore this powerful approach.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. The best way to reach someone more than once is by making them a part of your subscriber list.

People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page exists to do one thing and one thing only. It should convince readers to sign up for your list. Nothing else really matters.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.

Having a quality inducement won’t automatically make your squeeze page a success, though. You also need to build your squeeze page the right way. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That will involve closely following three important guidelines.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.

Second, the squeeze page should feature a powerful, brief message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Remember, your squeeze page exists solely to generate sign ups. Every line of that squeeze page should exist to serve that objective.

Third, you will want to approach the sign up process as if it were as important as a big sale – close that deal! As such, your squeeze page’s sign up form should feature a powerful call to action. Make it crystal clear that there’s a real value in becoming a part of your list.

Summary

A good inducement and a squeeze page built with these three recommendations will get the job done. That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. It’s not a coincidence that top marketers all rely on their lists. It’s true – the money is in the list!

If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. It’s a resource you can tap at any time and generate income.

Now you now why. Here’s how:

There are 3 factors in list building you need to consider:

• Your Landing Page
• Your Bribe
• The Opt-in Success Page

The Squeeze Page – The landing page is the page that has your opt-in form on it. It’s the page where you ask them for their email address. So, obviously it has to be well designed. It’s also got to be free from distractions. And your call to action must be clear!

The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.

If you want to add some extra juice to your opt-in page make it a video squeeze page. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.

If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. You can also find ready-made list building tools that give you squeeze page templates.

The Bribe – The second component is the reason they are opting into your list. People need a good reason to part with their email address. Email privacy is very important to most people. So you have to give them a good reason to do it.

The only way to make this work is to provide real value. Then it becomes something people want to get from you. And will be able to actually benefit from it. For example:

• An eBook
• Software
• Training videos
• An email series

You’ve got to create some great content. Something that’s useful and helpful to your visitors. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.

Now, if you don’t know how to create the bribe don’t worry. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.

There are also list building products that include the follow up email series. There are two important things about the email series. First of all it has to give the subscriber what you promised – valuable information. It also has to generate revenue for you! Mixing some affiliate products into your email series is a great way to do this. Affiliate products are easy because you don’t have to do anything at all. And it enables you to generate cash right away from your new list.

The Thank You Page – Finally, you need to consider your opt-in confirmation page. This is where your visitor goes after opting into your list. A great thing to do here is provide some immediate value. Then they feel good about giving you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.

You can use a “done for you” email marketing system. You can also put the whole thing together on your own. And write it all yourself. Or pay a freelancer to write the content for you.

In closing

It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or if you get a ready-done package. The important thing is that you build your own list starting now. Once you’ve got it built. You’re free to make money at the push of a button.